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December Monthly Meeting: Using PR to Drive Attendance (Cancelled)

December 16, 2020 @ 7:30 a.m. - 9:00 a.m.

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This event has been canceled.

Unfortunately, due to a scheduling conflict, our December Professional Development Meeting on Wednesday, December 16 has been cancelled. We hope to re-schedule our speaker for another month in 2021. All registered attendees will be issued refunds soon, and if you have any questions, please email dwalter@givecf.org.

We thank you for your continued support, and we hope to see you at another event soon! And, don’t forget to register for our chapter’s Holiday Social Event this Thursday!

Using PR to Drive Attendance: The Door Winter Opened at Clearwater Marine Aquarium

Media has been a big driver of the success of Clearwater Marine Aquarium. Since the day Winter arrived, local, national and international media attention has generated tens of billions of media impressions for CMA. The value of this coverage is enormous, in the hundreds of millions of dollars. Global brand awareness through these and other marketing efforts, combined with the success of the Dolphin Tale movies, continues to be an important element of the marketing mix.


  • The impact of the Dolphin Tale movies on Clearwater Marine Aquarium
  • Importance of leadership support
  • Staying relevant in a Black Fish world

Photo of Kelsy Long

 About the Speaker:

Director of Media Relations at Clearwater Marine Aquarium, Kelsy is a PR practitioner with a passion for storytelling and non-profits. Well versed in developing and implementing strategic communications plans, she uses her skills and teamwork to propel organization’s marketing, communications, public relations, brand and social media programs. She lives in Westchase with her husband and rescue pup where you can find her enjoying all the community has to offer.


Florida Public Relations Association


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