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How to Create a VIP Media Experience
April 19, 2017 @ 7:30 a.m. - 9:00 a.m.$5 – $25
Liz Anderson, senior public relations manager of Firehouse of America, LLC, will give us a peek behind the curtain of the Firehouse Subs private, national VIP media experience. As a leader in the fast casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR successes.
Senior Public Relations Manager, Firehouse of America, LLC
LinkedIn: http://www.linkedin.com/in/lizanderson1 Twitter: @Gator_Belle Instagram: @LizzypopA
Liz Anderson is Senior Public Relations Manager of Firehouse of America, LLC, one of America’s leading fast casual restaurant brands. She manages and directs the company’s contracted public relations agency of record to communicate strategy, brand vision, story lines, and integrated campaigns. She handles daily coordination of all facets of PR for the brand and its franchise community; Provides council on media opportunities, crisis communications, and media training; and supports Firehouse Subs Public Safety Foundation® from fundraising events to PR consulting, and more. In 2016, she lead the Firehouse Subs® PR team to its best year in PR to date, earning 31 national media stories, an advertising equivalency of $26.5 million, and more than 2.7 billion media impressions – surpassing 2015 impressions by 63 percent.
Before joining Firehouse Subs in 2013, Liz managed public relations for the American Indian Alaska Native Tourism Association and worked at a national public affairs firm where she garnered public relations and grassroots community support for several clients, specifically American Indian tribes. Prior to her move to New Mexico, she managed accounts at a global public relations agency in Los Angeles, where her client roster included brands such as Logitech, StubHub, Microsoft, local hospitals and more.
Liz is a graduate of the University of North Florida, where she received a Bachelor of Science Degree in Communication with an emphasis in Public Relations and a minor in Sport Management. She is President-Elect for Florida Public Relations Association Jacksonville Chapter, a member of the International Foodservice Editorial Council, Public Relations Society of America, and the American Indian Alaska Native Tourism Association. Additionally, she volunteers for charities across Northeast Florida and is a freelance public relations consultant.