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Knowing Your Audience: What does the data say?

March 21, 2018 @ 7:30 a.m. - 9:00 a.m.

March 2018 event banner

To achieve the best results in public relations, a clearly defined target audience is critical. The Central Florida Regional Planning Council will share current demographic and economic trends of Polk County to provide insight to your broad audience while sharing tools on how you can access data from your desktop.

Topics include:

  • Current future forecasts demographics
  • Economic Industry Clusters and Workforce trends
  • Findings from the Florida Chamber Foundation Florida 2030 Project

Online registration ends Monday, March 19.

Register Now

Special thanks to our March meeting sponsor,
Lakeland Electric!

About the Presenter:

Shannon McPherson is the Program Director overseeing economic development, disaster and recovery, and emergency management programs of the Central Florida Regional Planning Council.

The Central Florida Regional Planning Council (CFRPC) provides support to citizens and local governments in DeSoto, Hardee, Highlands, Okeechobee, and Polk Counties. A typical day at the CFRPC may include capturing input from citizens to develop a downtown vision plan, meeting with elected officials to discuss long-term transportation solutions, coordinating a training exercise to allow first responders to practice their skills, and assisting a small business as they work to redevelop a contaminated site.


March 21, 2018
7:30 am - 9:00 am
Event Category:


Florida Public Relations Association


Fresco’s Downtown Lakeland
132 S Kentucky Ave
Lakeland, FL 33801 United States
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