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LEGOLAND Beach Retreat: Lessons Learned
February 21, 2018 @ 7:30 a.m. - 9:00 a.m.
COWABUNGALOW! David Brady, senior public relations manager for LEGOLAND Florida Resort, offers an inside look at the creative efforts to market the resort’s second on-site accommodations, a village-style vacation resort with a theme unique among the eight LEGOLAND resorts worldwide. Hear what worked, what didn’t, and lessons learned that will inform future PR plans at the place #BuiltForKids.
Online registration ends Monday, February 19.
Special thanks to our February meeting sponsor,
About the Presenter:
A 17-year veteran of the attractions industry, David Brady is responsible for consumer and trade PR at LEGOLAND Florida Resort, part of the UK-based Merlin Entertainments Group. Brady joined the vacation destination in 2015 and currently leads a three-person team in developing integrated communication plans, PR stunts and crisis communications, and assists with the creation of social media content. A native of Southern California, Brady began his career as a staff writer for the Los Angeles Times and later worked for the Orlando Sentinel, the Los Angeles Daily News and the Los Angeles Newspaper Group. Before joining LEGOLAND, he spent more than 14 years with Walt Disney Parks and Resorts in a variety of roles that included public relations, social media and internal communications.