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March Monthly Meeting: Using PR to Drive Attendance

March 17, 2021 @ 7:30 a.m. - 9:00 a.m.

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Using PR to Drive Attendance: The Door Winter Opened at Clearwater Marine Aquarium

Media has been a big driver of the success of Clearwater Marine Aquarium. Since the day Winter arrived, local, national and international media attention has generated tens of billions of media impressions for CMA. The value of this coverage is enormous, in the hundreds of millions of dollars. Global brand awareness through these and other marketing efforts, combined with the success of the Dolphin Tale movies, continues to be an important element of the marketing mix.


  • The impact of the Dolphin Tale movies on Clearwater Marine Aquarium
  • Importance of leadership support
  • Staying relevant in a Black Fish world

This meeting was originally scheduled for December 2020, but was postponed.

Photo of Kelsy Long

About the Speaker:

Director of Media Relations at Clearwater Marine Aquarium, Kelsy Long is a PR practitioner with a passion for storytelling and non-profits. Well versed in developing and implementing strategic communications plans, she uses her skills and teamwork to propel organization’s marketing, communications, public relations, brand and social media programs. She lives in Westchase with her husband and rescue pup where you can find her enjoying all the community has to offer.

Join us at 7:30 a.m. for networking before the meeting at 8:00 a.m.

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Note: Eventbrite fees will now be passed on to registrants. Previously, fees were deducted from the chapter’s ticket revenue. We apologize for any inconvenience. If you are experiencing a hardship due to COVID-19, but would like to attend, please email us, info@fprapolk.org.


Florida Public Relations Association


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