Welcome

The Florida Public Relations Association (FPRA) is a statewide organization of more than 1,200 public relations professionals dedicated to advancing the professional development of its members. You should join.

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Upcoming Events

Join branding strategist Jasmine Decelle for an eye-opening presentation that cuts through the fluff and breaks down the real reason your content might not be landing: it’s not about doing more, it’s about doing it better.

You’ll learn how to create scroll-stopping social content with intention, not overwhelm, and why accessibility isn’t just the “right thing”, it’s a smart branding move.

We’ll cover topics that:
·    Debunk 5 major myths about content posting and brand consistency
·    Look at real-world examples of posts and how to reorganize them
·    Understand where your social media efforts should be, based on your target demographic
·    Understand the basics of ADA compliance for digital marketing
·    Get suggestions for tools to save time, money, and frustration

Jasmine Decelle is a creative force and the founder of Decelle Branding, a design studio that transforms small businesses into unforgettable brands. Graduating with a B.A. in Multimedia and Design from Rasmussen University, Jasmine honed her skills in agency settings and in-house creative teams before launching her own business in early 2020.

At Decelle Branding, Jasmine helps women-led businesses and service-based entrepreneurs build confidence in their brand voice, with standout visuals, engaging content, and digital strategies that connect. Her signature approach blends empathy, sharp design thinking, and a whole lot of heart.

Celebrating 5 years in business, Jasmine provides digital services for local, regional and international clients. She launched a second business in 2023 called Petfluence, focusing on marketing for pet-based industries.

When she’s not crafting brand magic, Jasmine can be found chasing a corgi around, whipping up the perfect pina colada, and listening to the Wicked soundtrack on repeat during her work hours.

We have some great news to share with you. Your Chapter is offering a full scholarship to the prestigious LeadershipFPRA program!

The scholarship is $850 and covers the full registration amount. Additionally, the chapter will provide $500 to assist with hotel expenses for the program sessions – that’s a total of $1,350 value for one deserving DPPC member.

Please see the attached document to learn more about the 2025-26 sessions for LeadershipFPRA Class X and how the program will benefit your professional growth and your organization!

As an added bonus, our own Cindy Rodriguez will be chairing the program for the State Association!

Time is of the essence, so if you are interested in the scholarship and LeadershipFPRA participation, please notify Chapter President, Eric Marshall, ASAP (deadline is Friday, May 9).

In your expression of interest, please include a brief narrative of:

Why you’re interested and what you hope to gain from the program
Why you need the scholarship to facilitate participation (e.g. not in this year’s budget for my organization or my organization won’t pay the fee…whatever the situation is)

The DPPC Board will select the scholarship recipient after reviewing all the expressions of interest.

Membership has its perks.

Join Now

Mission

The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida.

Vision

To be Florida’s most respected public relations organization