Accreditation

Accredited in Public Relations (APR)

The Universal Accreditation Program (launched in 1998) recognizes public relations professionals who demonstrate knowledge, experience, and judgment in planning and managing PR activities. Earning the APR signals a high level of professional competence and a strong commitment to the field.

Eligibility

Florida Public Relations Association (FPRA) members in good standing are eligible to sit for the exam. While five years of paid, full-time PR experience (or teaching/administering PR at an accredited college/university) is no longer required, it is strongly recommended.

What’s covered on the exam?

The APR examination draws from the public relations body of knowledge, including:

Research, planning, implementation, and evaluation
Ethics and law
Communication models and theories
Business literacy
Management skills and issues
Crisis communication management
Media relations
Effective use of information technology
History of and current issues in public relations
Advanced communication skills

Resources for candidates

Whether you’re pursuing APR, APR+M, or the Certificate in Principles of Public Relations, use the Study Guide for the Examination for Accreditation in Public Relations and related materials to prepare.

Process

After you apply, you’ll be notified of eligibility to schedule a Readiness Review (replaces the former oral exam).

The Readiness Review includes a portfolio review and assessment of readiness, with coaching from a local panel to identify study focus areas.
You must advance from the Readiness Review before taking the written exam.
Once advanced, you may schedule the exam at your convenience at a Prometric Testing Center.

Cost

The exam fee is $385, paid at the testing center when you sit for the written exam. FPRA offers a $100 rebate after you advance from the Readiness Review to help offset costs.

Preparation

FPRA provides local and statewide review sessions. Contact your local board of directors for details.

Apply for Accreditation

Take the first step by completing the Examination for Accreditation in Public Relations application. (Add your application link here.)
Learn more about APR. (Add your info link here.)

Certified Public Relations Counselor (CPRC)

The CPRC credential is FPRA’s second-tier certification, recognizing senior-level growth and achievement for APR-credentialed professionals. Candidates must be FPRA members with a minimum of 10 years of professional PR practice.

Are you ready for CPRC? You likely are if you can say “yes” to the following:

I am Accredited in Public Relations (APR).
I have at least 10 years of professional PR experience.
I have proven experience developing and implementing comprehensive, successful PR programs.
I can apply my experience and knowledge to develop strong case study responses.
I can deliver a 30-minute presentation that presents a PR plan and earns buy-in from decision makers.