Curious Jane made the decision to specialize in franchises after more than a decade of serving clients in two distinct verticals. Turning down business that didn’t fit the newly narrowed focus was hard to do. But soon, something amazing happened: Prospective clients found Curious Jane because of strong positioning on the website, in advertising and PR. And the phones haven’t stopped ringing.

Registration ends Monday, January 14.

About the Presenter

Lora Kellogg, CFE, is president & CEO of Curious Jane, an industry leader in franchise marketing. A frequent contributor on franchise trends in such publications as Forbes, Entrepreneur, Franchise Times, Franchising USA and Brand Quarterly, she recently was named by Entrepreneur as one of “16 Businesswomen Who Can Be Counted on to Provide Their Own Seat at The Table.” With a natural curiosity about how to elevate franchise brands in a rapidly changing market, Lora and her team make it a quest to help franchises grow and entrepreneurs succeed. She has strong relationships with both franchisors and franchisees, offering expertise and insights to clients. She is on the Forbes Agency Council and is an active member of IFA (International Franchise Association).