Universities are huge entities that require more than just student enrollment to help them thrive and grow. They require loyalty, support, and investment from the students who attend, their families, employees, stakeholders, and supporters. So, how do universities craft thoughtful stories that cultivate these qualities in their communities, encouraging students to attend while retaining their current ones? Through creative PR efforts. Join us for a dynamic panel of university PR professionals—Stacy Walsh, Samantha Lane, and Sheila Skipper Guzmán—as they dive into how they use PR to share their universities’ mission and successes to drive enrollment and retention.

In addition, we’ll take some time to explore how PR is being taught in the classroom as the industry continues to evolve and change!