Group Discussion: Hurricane Irma

Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United States

Hurricane Irma may have brought bleak weather, but it was the time to shine for PR professionals as they relayed important information to the community. Join us for conversation about effective communication tactics throughout the storm so you can fine tune your crisis communication plan. Our presentation on "Fake News, Bad Reviews & the Internet […]

$5 – $15

Lakeland Magic: Communicating the Orlando Magic’s Commitment to Lakeland & Polk County

Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United States

Join the huddle as the leadership team of the Lakeland Magic, including team President Shelly Wilkes, discuss the successes and challenges of introducing Polk County’s own NBA development league professional basketball team to the area. They’ll share the game plan of developing fans in a new market, building community partnerships, and scoring broad support for […]

PR on the Pod

Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United States

Has your organization considered entering the world of podcasting? As companies turn to new media to connect with their audience, many have found podcasting to be an effective public relations and marketing channel. Joe and Chad McLeod (yes, they are brothers) will discuss their journey into podcasting and what they’ve found to be successful. They […]