Bob McKay, founder of McKay Advertising and Activation, will discuss the latest trends and technological developments within the ever-changing world of digital media.

About the Presenter:

Bob McKay founded McKay Advertising and Activation in 2004. He has developed one of the most unique advertising agency experiences for clients, employees and associates. A graduate of the University of South Florida, he began his media career with Susquehanna Broadcasting Outlets in Orlando. His 18 years in media are decorated with a long track record of success and have established him in the business as a very astute manager, marketer, and strategic thinker.

Bob McKay is a fixture at AdTech, Mobile Marketing, and other digital events. He created with partners USFSP DJD and the Tampa Bay Times the “Communicate 2012” event. This well-attended conference, which included participation from Pandora radio and Time Inc., was a “deep dive” into the social and digital media landscape. McKay takes a serious look at new technologies and how they are currently being consumed. This fresh approach allows the agency, media and clients to experience a more positive engagement that leads to more effective campaigns and better results. MA+A is known as an authority in the media community. When media outlets seek advertising agencies to discuss news worthy topics they go to MA+A.