Professional Development
Virtual Breakfast & Brainstorming: Social Media
This virtual session will be devoted to all things social media. Bring your questions, share best practices, or what software you use to help streamline the process. Register in advance, members and non-members welcome! Register in advance for this meeting.
February Monthly Meeting: Understanding, Building and Maintaining Effective Media Relations (and Yes, it Still Matters)
My Office & More 122 East Main Street, Lakeland, FL, United StatesIn her presentation, Laura will lean into her nearly 40 years’ experience as both a journalist and PR professional to examine the changing landscape of the media, how to leverage those changes to your advantage, and how to build on your relationships to get the coverage your client or organization still need and value.
March Monthly Meeting: Accessible Social Media
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin your fellow communications professionals as we hear from social media accessibility expert Alexa Heinrich. Alex will share how to make content more accessible through the implementation of alt text, video captioning, proper emoji use, strategic copywriting, and more.
April Monthly Meeting: The Art of PR Planning
My Office & More 122 East Main Street, Lakeland, FL, United StatesA strategic plan is your guidebook, your organizational roadmap, the path to follow from inception to evaluation of programs and projects.
June Monthly Meeting: Proactive Pitching: How to Hit it Out of the Park
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin your fellow PR pros as Robyn Felix APR, Communications & Board Services Bureau Chief of Southwest Florida Management District shares tips on proactive pitching. Pitching positive stories to the media is a top priority for the Southwest Florida Water Management District.
July Monthly Meeting: In House Vs. Outside Media Coverage
My Office & More 122 East Main Street, Lakeland, FL, United StatesHuddle up with Casey Phillips, Tampa Bay Buccaneers reporter and learn how to use the access you have.
Postponed – Members-Only Excursion: Bok Tower Gardens, Lake Wales Fl.
Bok Tower Gardens 1151 Tower Blvd, Lake Wales, FL, United StatesThis year we are headed to Lake Wales. Bok Tower Gardens will provide complimentary entry, a short tour, and the history of the Gardens.
Canceled – August Breakfast and Brainstorming
My Office & More 122 East Main Street, Lakeland, FL, United StatesWhile our chapter does not normally hold a monthly meeting in August due to Annual Conference, we are getting together for an informal Breakfast and Brainstorming session.
September Monthly Meeting: Passing of the Gavel and Board Installation
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin us for the traditional passing of the gavel and watch as FPRA State President Jay Morgan-Schleuning, APR, CPRC installs our 22-23 board
PR Takeaways from 2022’s Top Stories
My Office & More 122 East Main Street, Lakeland, FL, United StatesWhat do Elon Musk, Peloton, the Oscars and Six Flags have in common? While making headlines, they also made some of the top PR stories in 2022. Brothers Chad and Joe McLeod are the hosts of On Message, a podcast featuring communication tips for leaders, trends and insights into the public relations industry, and the […]