Liz Anderson, senior public relations manager of Firehouse of America, LLC, will give us a peek behind the curtain of the Firehouse Subs private, national VIP media experience. As a leader in the fast casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 […]

Bob McKay, founder of McKay Advertising and Activation, will discuss the latest trends and technological developments within the ever-changing world of digital media. About the Presenter: Bob McKay founded McKay Advertising and Activation in 2004. He has developed one of the most unique advertising agency experiences for clients, employees and associates. A graduate of the […]

Video plays an increasingly vital role in external messaging.  While it can be relatively easy to create with a smart phone and a couple of apps, the ease with which it can be created by people within an organization can also be problematic.  That is why creating a best practices guide for video is important.   MaryBeth Head, […]