In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

Jason Ellis is a co-owner of Cob & Pen, Good Thyme, and Rec Room. In this session, Jason will share what he loves about this community, lessons learned from opening businesses in Lakeland, and having to adjust to the COVID-19 pandemic as a restaurant co-owner.

Join your fellow public relations professionals as we catch-up over coffee, present the chapter awards, review the 2020-2021 slate of officers, and more. Grab your favorite morning beverage and join us on Zoom.

Join us as Alyson Lundell, APR, CPRC, the Florida Public Relations Association President & Universal Orlando Resort Senior Public Relations Director installs the 2020-2021 Board of Directors for our chapter via Zoom!

Everybody wants (and needs) to do research for public relations programs, campaigns and other activities, but often there's little or no money to do the research. This program will give you some ideas on how to do research when funds are limited. It focuses mainly on surveys, but also addresses focus groups. Bring your specific questions as there will be plenty of time at the end of the presentation.