Great leaders demonstrate many characteristics, but there are five qualities that consistently define high-performing, purposeful and inspiring leaders. Gain a deep understanding of the traits that are embodied in the most successful leaders. Learning how to develop these traits in yourself and your team will lead to optimal performance, long-term sustainable results that matter, and an enduring legacy.

Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

Jason Ellis is a co-owner of Cob & Pen, Good Thyme, and Rec Room. In this session, Jason will share what he loves about this community, lessons learned from opening businesses in Lakeland, and having to adjust to the COVID-19 pandemic as a restaurant co-owner.