In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement.  Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

About the Presenter

Amy Dobson is owner and Chief Creative Officer for Metta Digital Marketing, a Lakeland agency she formed in 2018. She has a full-range of digital and design experience from previous roles as an agency manager, in-house marketing coordinator, and free-lancer. Her clients have ranged from a national golf course maintenance firm and an international yoga teacher training program to local restaurants, contractors, attorneys, and a political campaign. In addition to her digital expertise, Amy is a photographer, writer, and blogger.

Registration ends Monday, May 18.