LEGOLAND Beach Retreat: Lessons Learned

Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United States

COWABUNGALOW! David Brady, senior public relations manager for LEGOLAND Florida Resort, offers an inside look at the creative efforts to market the resort’s second on-site accommodations, a village-style vacation resort with a theme unique among the eight LEGOLAND resorts worldwide. Hear what worked, what didn’t, and lessons learned that will inform future PR plans at […]