What is public relations? Is the purpose of PR to establish open channels of honest communication for the benefit of everyone, or is it to manipulate an audience with clever word doctoring and doublespeak? Unfortunately, the term is often misrepresented as spin, a stunt, image management or a ploy. Although we are in the communication […]

After spending millions of dollars and thousands of hours in planning, the community-based coworking space, Catapult, was forced to head in a new direction in the aftermath of Hurricane Irma. Catapult’s executive director, Christina Graham, will share the lessons she has learned when communicating during times of change. She will discuss the plans for Catapult […]

Communicating on behalf of a public safety agency can be challenging. Janel Vasallo, public information officer for the Lakeland Fire Department, will draw upon her experiences and offer insightful tips for professionals working in public relations with limited resources. She will be joined by Robin Tillett, PIO for the Lakeland Police Department. Janel and Robin will share how they’ve had to be creative and think outside the box when it comes to providing positive public relations, community education and responding to media during emergency events.

Dealing with organization controversy and crisis in an evolving media world. Are you READY? Join the Florida Public Relations Association to start your plan for dealing with organization controversy and crisis in an evolving media world. Expert public relations professionals will share experiences and guide you through a table top exercise designed to empower you […]

From mega yachts in Italy to the slums in Central America, Andy McEntire’s work as a filmmaker has taken him all over the world. Andy will share lessons he has learned throughout his journey as a storyteller and entrepreneur.