May Virtual Meeting: Facebook Ad Optimization and A/B Campaigns

Online Event FL, United States

In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

June Virtual Meeting: PR Lessons from the Campaign Trail

Online Event FL, United States

Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

Virtual Coffee Meet-up – June 2020

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

July Virtual Meeting: Jason Ellis – Cob & Pen, Good Thyme, and Rec Room

Online Event FL, United States

Jason Ellis is a co-owner of Cob & Pen, Good Thyme, and Rec Room. In this session, Jason will share what he loves about this community, lessons learned from opening businesses in Lakeland, and having to adjust to the COVID-19 pandemic as a restaurant co-owner.

Virtual Coffee Meet-up – July 2020

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

August Monthly Meeting

Online Event FL, United States

Join your fellow public relations professionals as we catch-up over coffee, present the chapter awards, review the 2020-2021 slate of officers, and more. Grab your favorite morning beverage and join us on Zoom.

Free

Golden Image & President’s Awards Virtual Gala

Online Event FL, United States

Time to dust off your black-tie attire, chill the champagne, and try your hand at the Dillin Dessert! While we miss seeing our FPRA colleagues from across the state at the Annual Conference, this year we have a unique opportunity to participate virtually.

October Monthly Meeting: Research on a Shoestring Budget

Online Event FL, United States

Everybody wants (and needs) to do research for public relations programs, campaigns and other activities, but often there's little or no money to do the research. This program will give you some ideas on how to do research when funds are limited. It focuses mainly on surveys, but also addresses focus groups. Bring your specific questions as there will be plenty of time at the end of the presentation.

Free

Virtual Coffee Meet-up – November 2020

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!