Communicating on behalf of a public safety agency can be challenging. Janel Vasallo, public information officer for the Lakeland Fire Department, will draw upon her experiences and offer insightful tips for professionals working in public relations with limited resources. She will be joined by Robin Tillett, PIO for the Lakeland Police Department. Janel and Robin will share how they’ve had to be creative and think outside the box when it comes to providing positive public relations, community education and responding to media during emergency events.

Dealing with organization controversy and crisis in an evolving media world. Are you READY? Join the Florida Public Relations Association to start your plan for dealing with organization controversy and crisis in an evolving media world. Expert public relations professionals will share experiences and guide you through a table top exercise designed to empower you […]

From mega yachts in Italy to the slums in Central America, Andy McEntire’s work as a filmmaker has taken him all over the world. Andy will share lessons he has learned throughout his journey as a storyteller and entrepreneur.

New State President and Universal Orlando Resort Senior Public Relations Director Alyson Lundell, APR, CPRC, will install the 2019-2020 Board of Directors for the Dick Pope / Polk County Chapter, share her vision for the statewide FPRA organization in the upcoming year, and provide a behind-the-scenes look at some of her team’s most successful public relations efforts such as Halloween Horror Nights.

Carol Cali, Director of Marketing and Media Relations, will share some insights and experiences as to the organization's success and lessons learned.