Professional Development
July Monthly Meeting: Capturing Creativity at Catapult
Catapult Lakeland 502 East Main Street, LakelandGet inspired by the creativity of Lakeland entrepreneurs as hear from some of the newest ones. Plus a tour of the new Catapult building.
September Monthly Meeting: “Innovative Communications” and Board Installation
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin us as Devon Chestnut, APR, CPRC, FPRA State President installs our new board and shares a presentation packed with useful takeaways. Learn about new and innovative tools to effectively communicate with your audiences – especially in the mobile environment we live in. You’ll see a snapshot of electronic tools you can use to build newsletters, infographics, presentations and much more. Walk away with ideas on how you can enhance or develop your communication tactics.
January Monthly meeting: Sharing Your Story to Get Engagement and Coverage
My Office & More 122 East Main Street, Lakeland, FL, United StatesEveryone wants to share their story. Learn how to engage with your audience and achieve your corporate storytelling goals like Publix.
Virtual Breakfast & Brainstorming: Social Media
This virtual session will be devoted to all things social media. Bring your questions, share best practices, or what software you use to help streamline the process. Register in advance, members and non-members welcome! Register in advance for this meeting.
February Monthly Meeting: Understanding, Building and Maintaining Effective Media Relations (and Yes, it Still Matters)
My Office & More 122 East Main Street, Lakeland, FL, United StatesIn her presentation, Laura will lean into her nearly 40 years’ experience as both a journalist and PR professional to examine the changing landscape of the media, how to leverage those changes to your advantage, and how to build on your relationships to get the coverage your client or organization still need and value.
March Monthly Meeting: Accessible Social Media
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin your fellow communications professionals as we hear from social media accessibility expert Alexa Heinrich. Alex will share how to make content more accessible through the implementation of alt text, video captioning, proper emoji use, strategic copywriting, and more.
April Monthly Meeting: The Art of PR Planning
My Office & More 122 East Main Street, Lakeland, FL, United StatesA strategic plan is your guidebook, your organizational roadmap, the path to follow from inception to evaluation of programs and projects.
June Monthly Meeting: Proactive Pitching: How to Hit it Out of the Park
My Office & More 122 East Main Street, Lakeland, FL, United StatesJoin your fellow PR pros as Robyn Felix APR, Communications & Board Services Bureau Chief of Southwest Florida Management District shares tips on proactive pitching. Pitching positive stories to the media is a top priority for the Southwest Florida Water Management District.
July Monthly Meeting: In House Vs. Outside Media Coverage
My Office & More 122 East Main Street, Lakeland, FL, United StatesHuddle up with Casey Phillips, Tampa Bay Buccaneers reporter and learn how to use the access you have.
Postponed – Members-Only Excursion: Bok Tower Gardens, Lake Wales Fl.
Bok Tower Gardens 1151 Tower Blvd, Lake Wales, FL, United StatesThis year we are headed to Lake Wales. Bok Tower Gardens will provide complimentary entry, a short tour, and the history of the Gardens.