Best Practices for Capturing Video with a Smart Phone
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesVideo plays an increasingly vital role in external messaging. While it can be relatively easy to create with a smart phone and a couple of apps, the ease with which it can be created by people within an organization can also be problematic. That is why creating a best practices guide for video is important. MaryBeth Head, […]
Board Meeting
United Way of Central Florida 5605 US-98, Lakeland, FL, United States
What’s a website worth in 2017?
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United States(And how to know when you need a new one) CNP Digital Director Jarrett Smith will share how websites factor into today's customer journey and how you know when it's time to build a new website. During this talk, we'll explore when you need a web development agency, when you don't, and how to set and allocate an […]
79th FPRA Annual Conference
The Ritz-Carlton Orlando 4040 Central Florida Parkway, Orlando, FL, United StatesToday’s business climate is high-tech and fast-paced, but consumers also demand a personal touch. The 2017 Florida Public Relations Association Annual Conference will give PR and HR executives the tools needed to make sure their organization’s business is personal. The FPRA Annual Conference is the premier professional development event for PR practitioners in the state […]
Annual Officer Installation and Awards Ceremony
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesThe Dick Pope/Polk County Chapter of FPRA has had quite a busy and successful year! Please join us as our new FPRA State President Ryan Gerds, APR, CPRC leads our board of directors recognition and new board installation. Get inspired during our award ceremony that honors PR excellence within our chapter and watch our chapter’s legacy unfold as […]
Setting a spot for customers at the table: How Publix cultivates brand loyalty
Publix Apron’s Cooking School 4730 South Florida Avenue, Lakeland, United StatesJoin the Dick Pope/Polk County Chapter of the Florida Public Relations Association as we go on a journey to the Italian countryside, where the sun-drenched vineyards and cobblestone roads lead us to a magical feast with good friends, food, and wine to celebrate the moonlit Tuscan night while we raise money to support the educational […]
Group Discussion: Hurricane Irma
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesHurricane Irma may have brought bleak weather, but it was the time to shine for PR professionals as they relayed important information to the community. Join us for conversation about effective communication tactics throughout the storm so you can fine tune your crisis communication plan. Our presentation on "Fake News, Bad Reviews & the Internet […]
Fake News, Bad Reviews & the Internet Troll Blues
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesThe Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against. Online reputation management guru John P. David, president of David PR Group and a partner with WebFactCheck.com, will discuss valuable tips […]
FPRA’s Hallowine
145 Shadow Lane, Lakeland 33813 145 Shadow Lane, Lakeland, FL, United StatesAmy Wiggins is hosting our first social event, FPRA’s Hallowine, at her house on October 26, 2017 from 5:30PM - 7:30PM. Snacks & ice will be provided – bring your favorite drink to share! Register Now
Social Media VIRAL: Behind the Scenes
Understanding the How and the Why Officer Ben Tobias manages the well-known Gainesville Police Department Facebook and Twitter channels. Those channels have become internationally known after multiple viral posts. Officer Tobias has been studying the variables surrounding each of those posts to analyze how and why content goes viral. Ben will share lessons learned along […]