Liz Anderson, senior public relations manager of Firehouse of America, LLC, will give us a peek behind the curtain of the Firehouse Subs private, national VIP media experience. As a leader in the fast casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 […]

Bob McKay, founder of McKay Advertising and Activation, will discuss the latest trends and technological developments within the ever-changing world of digital media. About the Presenter: Bob McKay founded McKay Advertising and Activation in 2004. He has developed one of the most unique advertising agency experiences for clients, employees and associates. A graduate of the […]