Taylor Tyson, Miss Florida 2018, will share how Miss America empowered her to lead the next generation in pursuing academic excellence, leadership roles, and community outreach initiatives. Registration ends Monday, December 17. Register Now   About the Presenter: Taylor is a Summa Cum Laude graduate of Florida Atlantic University, accepted to Stetson University’s College of […]

Curious Jane made the decision to specialize in franchises after more than a decade of serving clients in two distinct verticals. Turning down business that didn’t fit the newly narrowed focus was hard to do. But soon, something amazing happened: Prospective clients found Curious Jane because of strong positioning on the website, in advertising and […]

As our society becomes more culturally diverse, companies and organizations must adapt their communication methods to build trust and connect with the public in more meaningful ways. In this presentation, Wilson Camelo will share how audience demographics are shifting and what it means for those of us working in public relations and marketing. Registration ends […]

What is public relations? Is the purpose of PR to establish open channels of honest communication for the benefit of everyone, or is it to manipulate an audience with clever word doctoring and doublespeak? Unfortunately, the term is often misrepresented as spin, a stunt, image management or a ploy. Although we are in the communication […]

After spending millions of dollars and thousands of hours in planning, the community-based coworking space, Catapult, was forced to head in a new direction in the aftermath of Hurricane Irma. Catapult’s executive director, Christina Graham, will share the lessons she has learned when communicating during times of change. She will discuss the plans for Catapult […]

Communicating on behalf of a public safety agency can be challenging. Janel Vasallo, public information officer for the Lakeland Fire Department, will draw upon her experiences and offer insightful tips for professionals working in public relations with limited resources. She will be joined by Robin Tillett, PIO for the Lakeland Police Department. Janel and Robin will share how they’ve had to be creative and think outside the box when it comes to providing positive public relations, community education and responding to media during emergency events.