Professional Development
Group Discussion: Hurricane Irma
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesHurricane Irma may have brought bleak weather, but it was the time to shine for PR professionals as they relayed important information to the community. Join us for conversation about effective communication tactics throughout the storm so you can fine tune your crisis communication plan. Our presentation on "Fake News, Bad Reviews & the Internet […]
Fake News, Bad Reviews & the Internet Troll Blues
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesThe Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against. Online reputation management guru John P. David, president of David PR Group and a partner with WebFactCheck.com, will discuss valuable tips […]
Social Media VIRAL: Behind the Scenes
Understanding the How and the Why Officer Ben Tobias manages the well-known Gainesville Police Department Facebook and Twitter channels. Those channels have become internationally known after multiple viral posts. Officer Tobias has been studying the variables surrounding each of those posts to analyze how and why content goes viral. Ben will share lessons learned along […]
Crisis Communication: Lakeland Electric’s Response to Hurricane Irma
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesMid-September, Hurricane Irma swept through Florida and left a trail of destruction in her wake. Lakeland Electric was faced with the challenge of communicating updates to thousands of customers and community stakeholders during and after the storm, which caused the most damage to the utility’s infrastructure in its history. Join us as members of Lakeland […]
Newspapers 2018: A discussion on the past, present, and future of the print media business
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesSpecial thanks to our January meeting sponsor, Escape Room! Early Bird Registration ends Thursday, January 11. Register Now About the Presenter: Brian Burns was named publisher of the Ledger Media Group — which includes The Ledger in Lakeland, the News Chief in Winter Haven, Polk Life magazine and related web sites — in January 2017. […]
LEGOLAND Beach Retreat: Lessons Learned
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesCOWABUNGALOW! David Brady, senior public relations manager for LEGOLAND Florida Resort, offers an inside look at the creative efforts to market the resort’s second on-site accommodations, a village-style vacation resort with a theme unique among the eight LEGOLAND resorts worldwide. Hear what worked, what didn’t, and lessons learned that will inform future PR plans at […]
Knowing Your Audience: What does the data say?
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesTo achieve the best results in public relations, a clearly defined target audience is critical. The Central Florida Regional Planning Council will share current demographic and economic trends of Polk County to provide insight to your broad audience while sharing tools on how you can access data from your desktop.
2018 Media Summit
Southeastern University 1000 Longfellow Blvd, Lakeland, FL, United States2018 Media Summit - Changing Times: Sharpening Your Message and Navigating the World of New Media The media landscape is changing. Learn from news editors, reporters and public relations professionals on how to communicate more effectively in a digital age. Enjoy breakfast as local news leaders analyze the current state of the media industry and […]
Lakeland Magic: Communicating the Orlando Magic’s Commitment to Lakeland & Polk County
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesJoin the huddle as the leadership team of the Lakeland Magic, including team President Shelly Wilkes, discuss the successes and challenges of introducing Polk County’s own NBA development league professional basketball team to the area. They’ll share the game plan of developing fans in a new market, building community partnerships, and scoring broad support for […]
PR on the Pod
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesHas your organization considered entering the world of podcasting? As companies turn to new media to connect with their audience, many have found podcasting to be an effective public relations and marketing channel. Joe and Chad McLeod (yes, they are brothers) will discuss their journey into podcasting and what they’ve found to be successful. They […]