Setting a spot for customers at the table: How Publix cultivates brand loyalty
Publix Apron’s Cooking School 4730 South Florida Avenue, Lakeland, United StatesJoin the Dick Pope/Polk County Chapter of the Florida Public Relations Association as we go on a journey to the Italian countryside, where the sun-drenched vineyards and cobblestone roads lead us to a magical feast with good friends, food, and wine to celebrate the moonlit Tuscan night while we raise money to support the educational […]
Group Discussion: Hurricane Irma
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesHurricane Irma may have brought bleak weather, but it was the time to shine for PR professionals as they relayed important information to the community. Join us for conversation about effective communication tactics throughout the storm so you can fine tune your crisis communication plan. Our presentation on "Fake News, Bad Reviews & the Internet […]
Fake News, Bad Reviews & the Internet Troll Blues
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesThe Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against. Online reputation management guru John P. David, president of David PR Group and a partner with WebFactCheck.com, will discuss valuable tips […]
FPRA’s Hallowine
145 Shadow Lane, Lakeland 33813 145 Shadow Lane, Lakeland, FL, United StatesAmy Wiggins is hosting our first social event, FPRA’s Hallowine, at her house on October 26, 2017 from 5:30PM - 7:30PM. Snacks & ice will be provided – bring your favorite drink to share! Register Now
Social Media VIRAL: Behind the Scenes
Understanding the How and the Why Officer Ben Tobias manages the well-known Gainesville Police Department Facebook and Twitter channels. Those channels have become internationally known after multiple viral posts. Officer Tobias has been studying the variables surrounding each of those posts to analyze how and why content goes viral. Ben will share lessons learned along […]
Holiday Social
Jennifer Kleman Olivier will be hosting our Holiday Social again this year on December 13th. We hope you can join us for some food, drinks, laughs, and of course....UGLY SWEATER ACTION! Please RSVP to Jennifer Olivier at jolivier@eyesfl.com or call/text (863) 398-5610 for address and gate code.
Crisis Communication: Lakeland Electric’s Response to Hurricane Irma
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesMid-September, Hurricane Irma swept through Florida and left a trail of destruction in her wake. Lakeland Electric was faced with the challenge of communicating updates to thousands of customers and community stakeholders during and after the storm, which caused the most damage to the utility’s infrastructure in its history. Join us as members of Lakeland […]
Newspapers 2018: A discussion on the past, present, and future of the print media business
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesSpecial thanks to our January meeting sponsor, Escape Room! Early Bird Registration ends Thursday, January 11. Register Now About the Presenter: Brian Burns was named publisher of the Ledger Media Group — which includes The Ledger in Lakeland, the News Chief in Winter Haven, Polk Life magazine and related web sites — in January 2017. […]
LEGOLAND Beach Retreat: Lessons Learned
Fresco's Downtown Lakeland 132 S Kentucky Ave, Lakeland, FL, United StatesCOWABUNGALOW! David Brady, senior public relations manager for LEGOLAND Florida Resort, offers an inside look at the creative efforts to market the resort’s second on-site accommodations, a village-style vacation resort with a theme unique among the eight LEGOLAND resorts worldwide. Hear what worked, what didn’t, and lessons learned that will inform future PR plans at […]
FPRA Social AKA “Box Wine Picnic”
Bring a blanket or chair and join FPRA for a “Box Wine Picnic” on March 16 at Lakeland’s Lake Mirror Amphitheatre while we enjoy Pops by the Lake with Six String Soldiers presented by the Imperial Symphony Orchestra.